Printing and designing leaflets: not so hard!

Print Leafleats and Design Leaflets your own are never be complicated if you read through the different types of leaflets and follow standard Leaflets Dimension.

As our customers tend to experience difficulties with the configuration and printing of leaflets, we have concluded that they can be quite complicated to both close the artwork and prepare for print. This article therefore aims to demystify the trickiness behind leaflet printing, and increase your confidence in your leaflet design and printing skills.

The first matter to consider when designing your leaflets is what type of fold you want. There is a vast array of possible folding methods that you can choose from in the market and they all impact how you will need to format the layout of your content. Let’s give you an overview of the folding methods available at Zenprint.

1. Single fold

As its name indicates, single-fold leaflets can simply be seen as a piece of paper folded in half, yielding two different parts on the paper. As such, you need to make sure that no important content (especially text) sits on the fold. This is true for every folding method.

Single fold leaflets

2. Letter fold

Letter-fold leaflets are folded two times (instead of once) and are therefore constituted of three parts, the same way as posted letters in envelopes are. This is probably the most intuitive way to fold a leaflet, which would explain why it is so popular

Letter-fold leaflet

3. Zigzag fold (2 fold)

The zigzag fold derives its name from the shape that the paper takes when looked upon from the top: like a zigzag (obviously). When you open and close the leaflet, it basically looks like an accordion. When the paper is folded twice, you get a zigzag leaflet with three parts.

Zigzag-fold (2-fold) leaflet

4. Zigzag fold (3 fold)

TThis folding method is the same as above, but with an extra fold, yielding four compartments in your leaflet. It is important to keep in mind that the more folds you want your leaflet to have, the bigger the unfolded format that you need to select, especially if the paper you want is thick.

Zigzag-fold (3-fold) leaflet

5. Parallel fold

This type of folding will also yield a leaflet that has three folds in total, and four different compartments. For this type of folding, the sheet of paper is first folded in half (into a single-fold leaflet), then folded in half again.

Parallel-fold leaflet

6. Window fold

The window fold owes its name to the fact that folding and unfolding it looks a bit like opening and closing a window in your house. There are two folds, and three different parts in the leaflet.

Window-fold leaflet

Once you know which kind of folding you want, it is time to start thinking about the dimensions that you want your folded (closed) leaflet to have. Based on the desired format of your folded leaflet, and the type of folding that you want, you will be able to determine the open (unfolded) format that you need to select when printing your leaflet online. Indeed, our leaflets configurator requires you to select the dimensions or format of your leaflet in its unfolded (open) state. For instance, if you desire to print a window-fold leaflet that is 10 x 10 cm in its closed (folded) format, you will need to input the custom dimension 20 x 10 cm (the unfolded, open format) in our configurator. If you want a letter-fold leaflet that is 9.9 x 21 cm in closed format, you will select the format DIN A4 (29.7 x 21 cm) in our configurator as the open format for your leaflets.

Frankly, except for this folding and format trickiness, printing leaflets is exactly like printing flyers. The only thing you need to really make sure about is that the dimensions and layout of your artwork file correspond to the open format of your leaflet, and the folding you chose. So, go ahead and configure!