3 necessary tools for e-commerce startups

Starting your business requires a good action plan. Before anything else, managers and project leaders need to sit down, think, and then plan and schedule the roadmap to the successful development of their business idea. This is to help manage work in an efficient manner, and ensure that no important steps are forgotten. Whenever a plan and precise processes are lacking, work will be characterized by delays and mistakes. So if you’re starting your business or thinking about doing so, you should map everything out and prioritize. If you’re thinking about an e-commerce business, chances are the level of complexity will be slightly higher than with an offline business.

Hence, today we would like to introduce three important tools that can help you better manage the launch and development of your e-commerce startups. It’s based on our own experience, so we can say with confidence that they are crucial/


1. Time Management and Planning Tool

Like we already mentioned, planning is crucial to the success of big projects, like launching a business. But it goes together with prioritization as well as time management. If you work in a team (which is likely as your business grows), you will need an efficient way to plan, schedule, manage, and track projects. Asana is an absolutely great tool for this, as it’s so easy to use yet its features are so comprehensive. The basic ability to create tasks inside a project is complemented with a wide range of possibilities, such as splitting tasks into subtasks, assigning tasks/subtasks to team members, assigning deadlines, time-tracking, and so on. In addition, Asana comes with integrated communication tools that make it easy to provide feedback and discuss on the platform. Whether it’s Asana or another software, you need to find the tool that you are most comfortable with, and which offers you the functionality that you need. In these days, there is most probably something out there that matches your needs, you just need to find it.

google analytics

2. Analytics Tool

If you’re going to run an e-commerce, your website is the centerpiece. In order to improve it, you will need to understand exactly how visitors are using and reacting to your website. That information is crucial to identify ways to more effectively sell what you’re selling. If you’re serious about your website and business, the starting point to collect these statistics should be Google Analytics. It will collect data on every single user (anonymized of course) that will help you to make better decisions. For example, you will learn how long people stay on your website, which pages they visit, their road to conversion, etc. Google Analytics is great because not only does it collect this information, but it provides a user-friendly interface to browse all this data. All in all, Google Analytics is absolutely crucial to raise conversion rates on your website.

If you want to combine this data with internal sales and revenue data from your website’s backend, you can easily do so using a business intelligence tool such as QlikSense, PowerBI, Tableau, or any other alternatives.


3. Email Tool

Frequent communication with customers is crucial for any company, but even more so for e-commerce businesses. Most direct customer communications obviously happen through automatic emails. This encompasses not only transactional communications, but also marketing communications. A very popular system for automated emails is Mailchimp, but if you use Magento as an e-commerce platform, we would really recommend using Magemail. Magemail seamlessly integrates with Magento, and allows you to very easily set up a variety of emails based on standard trigger events such as when a new order is placed, when an order is shipped, or when an order is paid for. This is only a small overview of what is possible though. In the end, you can fully automate the sending out of emails in all the cases where you might need it. The Magemail website is full of documentation, which will help you through integration and setup. On top of it, customer service is extremely helpful, and fast, which is always a pleasure. Highly recommended if your store runs on Magento.

In the end, setting up a successful e-commerce business depends on much more than this, but getting the basics right is absolutely necessary. While there is a lot more to think about, the three tools that we discussed today will help you to kickstart your business, plan projects better, and make the right decisions. Stay tuned for more tips!