Why Print Gift Vouchers Online?
As a business, there are plenty of different reasons you may want to distribute gift vouchers to both existing or potential new customers. They can take the form of a lump sum discount or a percentage discount on their next purchase; or can be redeemed against a free item from a limited selection from your store. In general, lump sum discounts are good to increase the number of orders, while percentage discounts tend to inflate the average value of orders. Vouchers can be very powerful tools for customer acquisition and retention. Printing gift vouchers online with Zenprint allows you to save money and time, and enjoy high quality!
The first classic case to print vouchers for your company, is to thank your existing customers for their loyalty (for instance after 3, 5, and 10 purchases). First of all, this shows your customers that you care about them and appreciate their dedication to your brand; it humanises your company, and strengthens the relationship and loyalty between you and your customers. Additionally, it provides existing customers with monetary incentives to come back and purchase from your store. As such, properly designed voucher campaigns increase customer retention and repurchase rates to strengthen your company’s income. Vouchers like this are usually handed out by the cashier after paying, or sent by mail on special occasions.
The second classic case to print gift vouchers, is to distribute them to potential customers who have not yet purchased anything from you, and need some encouragement. Since potential customers do not know your service, they might be hesitant to trust you and give your products a try. Monetary incentives and free items are known to help people overcome the initial reticence that keeps them from trying your products. You can distribute these vouchers to anyone who enters your store, or through a network of partner stores that help direct people to you.
As a rule of thumb, vouchers usually contain a set of conditions that are aimed at pushing customers to make use of them in the near future. To ensure that people who receive the voucher use it fast, include an expiry date that is not too far off. To ensure that you don’t end up losing a lot of money on your campaign, include a minimum order amount. Conditions such as these are added to create a sense of urgency and to avoid your business losing money.
As you might have understood by now, gift vouchers represent a powerful marketing tool and deserve your attention if you own a business, or work in the marketing and sales department of one. Print your gift vouchers online with Zenprint to ensure that your customer retention and repurchase rates are high, while attracting many new customers. High quality is crucial because the vouchers reflect the quality and trustworthiness of your business. Luckily for you, Zenprint relies on only the highest quality printing equipment to ensure reliable, qualitative, and low-priced printing. Zenprint offers the choice between various kinds of paper and refinement tso that you can strike the right balance between price and the image that you want to confer. Create a clean and attractive design with guide line to close artwork yourself, conveniently order online, and enjoy free and fast delivery anywhere in country!