All in all, leaflets serve the same purpose as flyers, and enjoy the same strengths. A leaflet is actually nothing more than a folded flyer. As such, leaflets are also fast to design and print, low cost, and they present customers with the relevant information about your company and products/services. What really sets printed leaflets apart though is their folding, which allows you to present and communicate the same amount of information, but in a more compact final format. Leaflets are great for advertising your business, as they get your message across fast and at a low cost.
When printing leaflets, it is crucial that their design is optimised around the wants and needs of the demographic that you wish to target. You print leaflets to convince those people to use your service or products, therefore they should prominently feature your company’s Unique Selling Points in a clear, convincing, and concise way. In addition, you want people to be able to find you without any effort, so include corporate information such as website, telephone number, email, and address at the very least.
The key to success is to design and print leaflets whose message draws the customers’ unconscious attention and affects them on a visual and emotional level at the same time. Creativity, innovativeness, professionalism, and reliability should be some of the key messages that you want your leaflets to communicate.
As already mentioned, the main benefit of printing leaflets is that a large amount of information can be shared with customers, but in a final format that is relatively small thanks to different types of folding. Zenprint offers a variety of folding types for leaflets, to allow you to display your message in the best way. Depending on the kind of folding that you want, you can print leaflets with 4, 6, or 8 individual pages. Zenprint offers Single fold, Letter fold, Zigzag fold (2-fold or 3-fold), Parallel fold, and Window fold. For more information on each type of folding, refer to our blog article on the matter. In the end, it all depends on your preference, and how you believe the lay-out of the information will have the strongest impact.
In addition to folding, Zenprint offers a wide variety of other options for leaflets. Our configurator allows you to create exactly the kind of leaflets you want, through different combinations of formats, papers, and refinements. This is crucial because to maximise the performance of your leaflets, their design, message, look and feel need to be perfectly aligned. Print quality is an absolute priority for Zenprint, which is why we rely only on the most technologically advanced and reliable printing equipment. Rest assured though that printing leaflets with Zenprint results not only in high quality, but also in low cost and free delivery. Thanks to our online configurator printing leaflets is easier and more convenient than ever.